Retailer Resources

WIC Retailers Are the Hub for Healthy Families

WIC retailers are grocery stores, farmers, commissaries and pharmacies who are authorized to issue healthy foods to WIC families by accepting eWIC cards for WIC purchases.

Retailers play a vital role in the WIC Program by doing the following:

  • Ensuring that WIC families have access to safe and nutritious foods.
  • Maintaining minimum inventory of WIC foods.
  • Offering a positive shopping experience.
  • Offering competitive prices to help WIC contain costs and reach the greatest number of eligible women, infants and children.

Interested retail stores with questions on how to become WIC approved should contact the Colorado WIC Retailer Coordination team at:

Melanie “MJ” Roberts
Colorado WIC Retailer Specialist